- Substantive: Market Research, Digital Marketing, Emerging Markets, Competitive Strategy
- Methodology: Field Experiments, Applied Game Theory, Structural Modeling
- “Demand Estimation for New Products," Xinyu Cao and Juanjuan Zhang. Job Market Paper.
- “Cooperative Search Advertising," Xinyu Cao and Tony Ke. Marketing Science, revise & resubmit
- “Rational Spamming," Xinyu Cao, John Hauser, Tony Ke, and Juanjuan Zhang. To be submitted to Marketing Science