Xinyu Cao

Welcome to my website! I am a Ph.D. Candidate in Marketing at MIT Sloan School of Management. My advisor is Juanjuan Zhang. I am on the job market this year and will be available for interviews at the 2017 Summer AMA Conference in San Francisco. 

My work to date combines empirical methods and theoretical modeling to study market research, digital marketing, and social media. I conduct field experiments and structural modeling to analyze various market phenomena, while using game-theoretic models to investigate the underlying mechanisms. My job market paper is "Prelaunch Demand Estimation."

Curriculum Vitae

Contact:

100 Main St, E62-584, 

Cambridge, MA 02142

xinyucao@mit.edu