Welcome to my website! I am a Ph.D. Candidate in Marketing at MIT Sloan School of Management. My advisor is Juanjuan Zhang. I will join NYU Stern School of Business as an Assistant Professor of Marketing in July 2018.
My work to date combines empirical methods and theoretical modeling to study market research, digital marketing, and social media. I conduct field experiments and structural modeling to analyze various market phenomena, while using game-theoretic models to investigate the underlying mechanisms. My job market paper is "Prelaunch Demand Estimation."